We have worked closely with Base London over the past 5 years providing day-to-day reactive technical support as well as constantly looking for ways to improve the Base London store through our development services. We have recently migrated their Magento 1 store to Magento 2 Commerce, improving the overall customer experience and increasing conversion rates whilst taking advantage of Commerce marketing tools.
Faced with support for their Magento 1 store being ceased and the need for a powerful ecommerce platform to support international growth, we migrated Base London’s Magento 1 store to Magento Commerce. Commerce is designed for global expansion, enabling brands to reach consumers wherever they are and create localised customer experiences across multiple websites from a single admin area. The migration has allowed Base London to successfully expand into new markets reaching customers across the globe. By utilising Magento Commerce exclusive features like built in Product Recommendations powered by Adobe Sensei, Base London are able to deliver a more personalised customer experience to every shopper as well as improving conversion rates, increasing revenue and saving time. The Magento Commerce backend is more user-friendly with features such as Page Builder that can be utilised by non-technical teams. By using a drag-and-drop content management interface like Page Builder, Base London are able to take control of how their content pages look without the need for developer support. Jellywall were able to effortlessly migrate Base London’s Magento 1 store to Magento Commerce quickly and with no storefront downtime.
Along with the migration, the Base London site also required a complete redesign. A clean and more modern design was introduced to tell the brand’s story of quality, fashion-forward footwear. We also took the opportunity to work on the usability of the site, focusing on mobile optimisation to create the ultimate customer experience. We streamlined the checkout process by integrating Braintree with Apple Pay, Paypal and Amazon Pay etc. to reduce the number of steps involved at checkout and increase conversions. We created a personalised order confirmation page along with a simplified account area. By encouraging customers to create and use their accounts, we aim to increase customer retention and maximise customer lifetime value.
Base London are currently benefiting from a tailored Build & Grow solution. Alongside the Build, we also offer our Technical Support and Development services. From day-to-day reactive technical support to Magento platform upgrades and regular UX/UI reviews, we are always looking for ways to improve the Base London site to make sure that they are delivering the best possible customer experience.